Ever sit around the bar with a group of friends trying your damned best to come up with ideas for a website the four of you can use to make millions of dollars? In almost every single case, someone eventually utters the dreaded phrase:
"That's already been done."
No, actually, it hasn't already been done. You are a unique person with your own set of talents, sense of humor, skills, etc. The nuances that make up who you are, in comparison to the rest of the human race, are your ticket to creating unique, magnetic content.
If you state this fact, then your friends will surely counter with the following:
"Just because you realize that you're unique, doesn't mean that your ideas are."
This is your cue to quickly drink what's left of your beer because you have no rebuttal. Allow me to provide you one, and perhaps make your not-so-unique ideas become reality.
Not only are you a unique person, but the way you go about implementing your ideas is also unique. In order to be successful, you need to think not in terms of ideas or what people want, but how you're going to get those ideas into the brains of your audience.
The most successful people on the planet are businessmen. Not inventors, not scientists, not even rocket scientists. Do you even know what it is that a businessman does for a living? It isn't all pushing buttons on the copy machine and listening to hours of conference calls. Businessmen and women go about their day coming up with ways to get their products to their consumers. In other words; they create sales funnels and distribution centers.
When I look at my blogs, I see not a collection of products and services, but a cost effective method for attracting thousands of people to those services. Same goes for social media, podcasts, youtube videos, guest posts, etc.
The vast majority of my time, as a businessman, is spent not designing products, but designing the box that holds and distributes them.
I use Aweber to great success to achieve this. It helps me to create a series of emails which greatly improves customer loyalty and ensures that 60% of my readers purchase one of my products. Since readers are coming from very different places to visit my blog, that number is pretty impressive.
Now think long and hard about what I've written to you today. Do you want to be a person who comes up with ideas or a businessman who makes those ideas become a reality?
By: Markco | 0 comments