By: Markco | 4 comments
Social media web 2.0 has been the overall trend for building SEO throughout 2010. Having link bait worthy content has become even more important than purchasing links which happened to be the common trend of 2009. Now that we're at 2011, what will be the new trend or method for dominating the search rankings in Google, Yahoo, Bing and all the other search engines?
I'll answer the question with one word: Community
Have you built a community around your website yet? If you haven't, you're already behind in 2011 and should start immediately. What is a community? How does it help with SEO? Let me put it to you this way, imagine if you had an army of link baiting and social media sharing fanatics slaving away 24/7 to make sure that you were at the top of the search engine rankings for your niche. How great would that be? I know, it would be amazing, actually it is amazing, and that's what community does for a site.
Direct Them With Your Headlines
People tend to retweet, facebook share, digg, stumble, etc using the title of the post or article they've liked. If the title is catchy or funny then it will be a given that your community will share it using the exact same title you've provided them with. Ensuring that your title covers the keywords you want associated with your site will mean that your army of followers will be sending SEO gold to the search engines when they discuss your topic on other sites, forums or participate in social media sharing. Headlines are king for directing your audience.
Motivate Them With Your Story
A mini trend revolving around community is the theme of a story. Does your community tell a motivating story? Perhaps your community grew steadily from humble beginnings into an impressive, thought provoking force which uncovered various information within your niche. People want to belong, and having a believable, moving story will have them chomping at the bit to join your community. The story of your community begins with your story, so how does your story help to foster community? Reflect on that question and then think about the consequences of a having a story which promotes isolation vs personal growth and inclusion.
Impress Them With Your Consistent Presence
Being a part of every social media site in existence was the trend of 2010, in the hopes of link baiting armies of people into spreading the word on your hilarious new commercial or thought provoking article. Now you want to be consistently present on the internet for your readers' benefit, not your own link baiting agenda. Be present, build credibility and make people feel at home in your community. This will not only impress them, but build the greatest commodity in 2011: trust. Without trust there is no faith in your community or in your ability to lead that community.
Why Community Will Help Your SEO
At this point you're probably thinking, OK, so community will be the trend of 2011, but how will that affect SEO? Let's go back to the army analogy. You now have a successful community and you create a thought provoking article. Your army of followers then retweets it, stumbles it, facebooks it, talks about it on forums and even leaves blog comments linking to your article. This attention brings about other bloggers or site owners discussing your thought provoking article within their own sites. From there, those communities do the same thing yours did and so on and so forth. As everyone focuses on communities, SEO hungry site owners will immediately be drawn to people who already have communities in order to benefit them best with sharing their content. Joint Ventures will open up to you simply because you have a community in 2011 and if you don't have one, you'll simply be missing out on countless potential opportunities.
So Will You Build A Community in 2011?
I highly recommend for anyone who is working towards building a community that they focus hard on becoming a member of another, possibly similar one. This will give you the experience of participating in and seeing how a leader works for his or her own community. Will you build a community in 2011?